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I just had to put pen to paper to congratulate Ian Lurie on his 38 Things I wish I knew when I started in marketing post.

It got me thinking about the wider business and I’ve created 10 more things I wish I knew when I started in business…

1. Don’t chase every bit of business. Some people just want free consultancy, which is ok, but uses up your time.
2. Firing clients you don’t like working with gives you confidence in what you’re doing. And stops eating you up with worry and annoyance.
3. Clients who don’t pay up on request more than twice either need to be fired, or ask them to pay cash before delivery.
4. Not everyone gets Internet Marketing, SEO, Twitter or Social media, deal with it and help them understand how it helps
5. Businesses are always too busy to implement actions specified by an outside body. Get help, use a coach or trusted outsider to administer a kick when needed.
6. When a business stops communicating over any agreed plan, invoice, action with you they’re probably in financial difficulty. Ring them and find out then move on.
7. Don’t assume because you’ve got on well with a contact in the company that the managing director will bite your arm off to buy from you.
8. People buy from people they like and trust. Destroy either of those and you’ll lose business.
9. Hire for attitude first. Simply hiring for qualifications can get you a highly expert whining malcontent who isn’t a team player and can’t deliver to save their lives, or your company
10. Take time to smell the roses, after all you only have one life and zipping through it at a rate of knots means you could miss the things that make life special: birthdays, Christmas, holidays, school events, graduations, friends…fill in your own here …

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