On the popular GrokDotCom they’ve commented on a piece of research that shows e-commerce is still too complicated. Not just for the over 65’s but for everyone pretty much equally.
If it’s too complicated people will leave the site rather than confuse their brain cells further.
So in the interests of improving web sites sales here’s a few thoughts:
- Above all do not make the customer click through page after page to make a purchase
- Have a facility that remembers customer data in case they abandon the page so you can email them and ask if they’d like to continue
- Make the sales page clear, straight forward and leading directly to the sale, don’t deviate
- Put in some testimonials but don’t make them half a page long, make them short, to the point and, if possible numerical focused
- Always get hold of customer email and name so you can add to your prospect/customer list
- Provide a nice gift for prospects signing up to your list
- Don’t write vast amounts of verbiage – maybe I’m guilty here
- Educate your prospect
- Don’t let images dominate the objective of the page you’re creating
- Use landing pages for campaigns so when people arrive at your site they know they’ve come to the right place
They’re just a few points to bear in mind as you go through designing and adding content to your web site and blog.
Remember the world and his wife have got web sites. And you can bet that if they’re in business in your industry and trying for your customers they’ll say the same as you.
So make sure you’re different. Look at their web sites and blogs. How can you be different to them?
Have you got any points you’d add to the list?