Twitter is still a growing communication channel. And it’s one which gives you access to the thoughts of well-know people in your sector of the market.
And equally anyone can have access to your thoughts.
So it’s important not to abuse the privilege with too many "hello I’m out of bed/going to bed/making a cup of coffee" tweets.
There are so many different ways to use Twitter in business that I wrote a guide for my own clients, get a Free Twitter in Business Guide.
So moving onto to the 10 tips:
- Have an initial plan on what you intend to Twitter about
- Always remember your Twitter account is to build relationships so that prospects and client get to know you and how you operate
- Set-up a Twitter and Social media policy (see Airforce Blog Response Flowchart
- Encourage staff to Twitter too
- Always think about whether your audience would benefit from reading your tweet.
- Whenever possible provide useful links
- Don’t use Twitter to sell on the first tweet!
- Use your profile to link to your blog, your web site and ezine
- Don’t say anything you wouldn’t say to if you had an audience
- Incorporate some automation but not too much, otherwise you become a spammer and your followers will drop off like flies.
If you’ve got your own favourite let me know!