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Eric Schmidt from Google, Steve Jobs from Apple and,John Doerr from Kleiner Perkins are just 3 of the top CEOs that get coaching from just one man, Bill Campbell.

Campbell is an ex football coach who also ran Intuit (they made money program Quicken).

In Silicon valley Campbell is a legend. He’s had a finger in so many pies and there’s no doubt that he’s had massive impact.  For a more in depth look at Coach’s involvement and background see this Fortune article

And the way he works with and assesses people is very important. As far as he’s concerned a manager who only achieves his financial goals is missing some important elements. Focus on financial goals can lead to short-term thinking. Instead Campbell gives the same weight to following areas:

• performing against expectations
• management skills
• working with peers
• innovating

And yet he specialises in start-ups, for example Google was still growing when he was brought in.  And companies as they grow need focus, discipline and accountability from everyone, right up to the CEO.

When I coach people I find that focus is one thing many people let drift. They have so much to do in a growing organisation. And yet if they sat down for a few minutes and thought it through there’s only one thing at a time that is moving their company forward.

Accountability is not just desirable it’s the most important element of all. Can you imagine the state of the company if a CEO failed to deliver on expectations and nobody held them accountable? People would get upset that their hard work is not being used to best effect by the CEO. A coach means that the CEO is held responsible in delivering results. Just like everyone else should be.

Have you ever felt you weren’t accountable? Where there times when you didn’t do the best you could, or work on the most important job? Without a coach you may not even realise!

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