I know we’re all guilty of being deeply immersed in the doing of stuff that makes money. That means it can be terribly difficult to put time aside to work on your business.
You may be terribly busy, rushed off your feet, going from meeting to meeting. Or maybe simply making things happen so you can deliver your product or service to your customers.
What if there’s a better way to achieve your customer sales?
What about if you could reduce the cost of the item you manufacture by 25%?
What if you discovered a better way to market your service?
What if you found a way to recruit the very best sales people?
What if there’s an informal way of doing things by one staff member that could be used by everyone which would massively improve sales, operations, marketing or brand recognition?
What if there was a better way of managing your own and staff time?
What if you found a way to get more attention and sales through social media?
Unless you allow yourself to think strategically about your business these sort of questions may drift to the top of your conscious mind from time to time. And unfortunately you’re too busy to give them the attention you know they deserve. And even then thinking tactically means you don’t always see the wood for trees.
Answering these questions strategically means that everything you do supports everything else you do. It means that you’re squeezing the last drop of effectiveness out of all you and your company does. So why don’t you do it.
Having been a business coach for a long time now and coached clients from Australia to Denmark, from the UK to Japan and points between it’s amazing what happens to a business that takes the time to really look at their business from a strategic viewpoint. Provided they use a good facilitator and coach to get to the real question.
So rather than asking the tactical question “how to we get more sales?” the strategic question could be “how do we get more sales from the following sectors: x, y, z, whilst positioning ourselves as experts, as friends of the community and supporters of business enterprise in the UK and Singapore and building close relationships with our prospects and clients?”
So do you have the time to think more strategically? Or do you waste the time you have by working harder and harder and pushing your people more and more?