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It seems as though a lot of people are turning to sales and marketing to get money into their company.

Given the current economic climate that’s no surprise.

The issue is that it can be difficult for a company struggling with bad payers and their own debts to invest in marketing.

And yet, research shows that companies that continue to invest in marketing come out of any economic downturn in a better state than their competitors who cut back.

The other issue is time. Many, many business owners and directors just don’t have the time for marketing. Until, they find themselves having to "do marketing" to make sure they’ve got enough money coming into the company to make the payroll.

All because they’ve not given marketing the attention it needed during the easier years.

Often I’ve been told, "we get all our sales through referrals." And that certainly is the best way to get sales.

However, what if the people who refer you are too busy keeping their head above water to think about any other business? Referrals begin to dry up. Then what?

So if you’ve a company that’s making money and doesn’t do any marketing - congratulations. Now is the right time to invest to stay ahead of your competition.

If you’re struggling look closely at the marketing you do and see whether you can translate that into other areas. I’m thinking of blogs (of course), other social media, including Twitter and using the Internet in a more effective way.

Hand on heart, are you making the best use of your current Internet resources, or your marketing possibilities?

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