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Blogs For Business – Dying On The Web?

I wrote about the death of blogging way back in my early blogging days in a post titled Is This The Slow Death of Business Blogging?

In the article I noted that Jay Abraham and Gary Halbert were still blogging. In fact Jay stopped in October 2005 although Gary is still going strong.

I did a little further research on the business blogs I looked at right back when I started in January 2005 and found:

  1. Jay Abraham’s last posting on the “Jay Abraham Blog” was 10th October 2005
  2. Debbie Weil is posting less regularly but posting well on Blogwrite for CEOs and her latest posting is 2nd February 2006
  3. Bob Bly (well known copywriter in the USA) is posting well too at Bly.com Blog his last post was 27th January 2006
  4. The Michael Fortin Blog is getting posts too. The last being on the 3rd February 2006
  5. Jim Edwards’ multimedia blog was posted to on 3rd February 2006. Again Jim’s posting well
  6. Dan Kennedy’s Direct Marketing Blog started in January 2005 when I started this blog. But it has has very few posts. However, Dan does appears to be posting more and his last posting is January 11th 2006
  7. The first T. L. Pakii Pierce blog I found was called “How To Blog for Fun And Profit”. Its last post was 4th October 2005. Yet it really has some great content too. Fortunately T.L. is still posting to another of his blogs : Upgrade Your Mind! – Daily Success Motivation & Positive Thinking for Powerful Life Change
  8. The free traffic tip blog from Tinu Abayomi-Paul is also alive and well with its latest post dated 21st January 2006
  9. Bob Lutz, the Vice Chairman of GM, is still blogging. His latest post was 27th January 2006
  10. Seth Godin’s blog is also going great guns with several February postings, including 6th February 2006

Blogging Conclusions

So what conclusions can we draw from my brief saunter through the Blogosphere?

  1. There’s still some great business bloggers out there
  2. Blogs are providing great and often very relevant content, unlike many web sites that simply stagnate
  3. Some blogs have been going consistently for more than two years
  4. A few marketing people have their focus elsewhere than their blogs

Returning to the question I asked in Is This The Slow Death of Business Blogging? which was:


Should you stop
blogging?


The answer remains that it “depends on your strategy” and that you must remember that a blog is simply one more marketing tool.

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