Book Review: All-Time Essentials For Entrepreneurs by Jonathan Yates
By Jim Symcox on Mar 30, 2009 in All-Time Essentials For Entrepreneurs, Book Review, Business Books, business coaching, Business Growth
When a book has the word entrepreneur in it I always feel the urge to read it and yet often come away disappointed.
And realistically how many entrepreneurs feel they have enough time to read any books anyway?
Luckily when I got Jonathan Yates’ “All-Time Essentials For Entrepreneurs” I quickly discovered that it was a very quick read (about 2 hours max) and that I could dip into it at any time I was at a loose end. And I was pleased I’d had the opportunity to grab it.
It’s easy to carry with you too as it’s half A5 size and simply fits straight into your jacket pocket.
So entrepreneurs get reading!
The Books Format
As Jonathan writes in his introduction this is an ideas book. It’s format is very straight forward and really lends itself to dipping into it for ideas. On the left hand page there’s a really relevant quote on the other side a suggestion, tip, advice or some encouragement.
Some of the quotes you’ll have heard before. However, seeing them again in the context of the suggestion is most helpful.
These 100 ideas are split into the following sections:
- Start
- Ideas
- Motivation
- Opportunity
- Challenges
- Money
- Strategy
- Marketing
- Sales
- Success
These are ideas and thoughts that you can use each week. And unlike some books like this because it’s so short it’s easy to keep at hand.
One of the quotes I loved was from WS Gilbert (the other half of my favourite light opera creators Gilbert & Sullivan). He said,
“Losers visualize the penalties of failure. Winners visualize the rewards of success.”
Although this book is aimed squarely at entrepreneurs it’s a good read for anyone who has an interest in business. People like sales staff, company directors or consultants of all breeds.
