Twitter is the darling of the social media set at the moment. It’s certainly attracting massive amounts of attention and interestingly that is reflected in the book Twitter Power that Joel has written.
When you read Twitter Power’s follow figures in screen shots used they look to be late 2008. By using them you can see how massively the followers have grown for the people Joel quotes.
|Twitter Id||Following 2008||Following April 2009|
However, I digress…
The book is subtitled “How To Dominate Your Market One Tweet At A Time.” It’s an ambitious plan, however I think that Joel has pulled it off.
Twitter Power Makes It Seem Easy
The book doesn’t rely on all the new tools that arrive, become fashionable then sink without trace. Instead in concentrates on the fundamental “how-tos” to successfully incorporate Twitter into your social media strategy and provides step by step instructions in its use, and notes how to avoid abuse.
It goes into the details you need to succeed in Twitter.for example Joel gives you ways of creating your own Twitter background – a key part of getting followed.
7 Killer Strategies For More Followers
Joel gives 7 ways of getting people to follow you. Although as Joel points out building a list of followers doesn’t happen overnight no matter what you do!
The easiest one to implement immediately is to add your Twitter name to your signature.
7 Tweet Types For Everyone To Use
Twitter Power breaks down the Tweets that Joel suggests you use into
- Classic “this is what I’m doing” Tweets
- Opinion Tweets
- Mission Accomplished Tweets
- Entertainment Tweets
- Question Tweets
- Picture Tweets
- Tweet Sequences
Stuffed With Useful Powerful Content
The whole of Twitter Power is very useful for advanced Tweeters and new Tweeters alike. Joel shows how to use Twitter for customer support, to build your brand to find experts, how to track Tweets, using Twitter auto responders and much, much more that has the marketer in me salivating!
Crucially Joel also gives a highly experienced legal eagle a chapter to explain the niceties and dangers to be aware of when using Twitter. Look out for assumed contracts is all I’ll say on that subject!
In addition Joel has his business partner Ken Burge write a chapter on how you can extend Twitter to make it even more useful for your business and gives URLs to code you can use too.
One thing is very clear. That is that Twitter can help you get your message out in a way that doesn’t intrude in the same way that mass advertising does.