Business growth when you’re a business owner and/or a business leader tends to be looked upon as a budget thing.
For example, "We want to grow our business and make 25% more profit next year."
That’s the wrong way to go about it. After all if you haven’t done some investigation how do you know whether your business can grow by 25% or 200%?
It would seem a shame not to grow 200% if you could by spending the same time and money you would growing by 25%.
Business Growth Requires Focus
All it takes is some commitment, a few goals to aim for and someone to keep you focused on those goals when business life just assumes a life of its own and keeps you working hard in it, rather than on it.
Improving a business easily falls by the wayside when there are "more important business issues" such as making payroll.
Business Growth Lacks Ego
The reason why people are wary about employing a mentor or business coach is for two reasons:
- They’ve got their business going, it’s their baby and no one can know what they know or do what they do or offer advice that’s convincing or useful
- They’re afraid that a mentor will uncover the skeletons in the closet and everyone will find out that the business isn’t as solid as they represent to the world
Both these views are understandable. However, don’t let them stop you from growing. Firstly you should choose a mentor you can trust. Secondly remember by avoiding coaching you you don’t know what your business is really capable of.
Business Growth Needs Help
You may really know everything there is to know in your industry and you may be making the most profit in your industry and you may be best business in your industry.
However, what if a mentor could improve your business massively simply by getting you to focus on what you need to do to grow your business by 200%? Because if you could already do it by yourself you would already have achieved massive and continual growth by now.
What I’m saying is you need to make a New Year’s resolution to get someone from outside your company to help you build your business. Someone who isn’t afraid to tell you they don’t agree, someone who’s willing to be a devil’s advocate and someone who really wants to help your business grow.
They don’t need to live next door to you as the phone and Skype have shrunk the globe as far as communications is concerned!
Certainly when I coach companies I find the biggest issue now is making sure that we know which time zones I and the client really mean and whether it’s summer time or not!