Captain America is being filmed in Manchester (UK) as I write.
How do I know?
Firstly, I live in Manchester and I’ve seen notices tied to lampposts telling me where I can’t park as filming is happening.
Secondly I’m getting an amazing number of tweets about Captain America from many of the people who use Twitter in Manchester.
And interestingly, from people who don’t live in Manchester but have connections there.
If you’ve a business do you see the power that can give you?
Captain America filming has generated a vast amount of interest across the UK and in Manchester in particular. People are almost queuing up to tweet about it. Certainly if you search on “CaptainAmerica” you’ll see tweets every few minutes at the moment.
Do company press releases do the same thing? Usually not. And yet if you’ve something interesting you can say via Twitter you can also generate interest in your followers and the people who follow them.
And if you’ve set Twitter up correctly a lot of your followers should be the market you’re serving. Exactly the right people to get your message.
And that’s not even counting the people blogging about it at the moment.
So maybe this social media thing can be used by business!? What do you think?