By Jim Symcox on Apr 13, 2009 in Advertising, Book Review, Business Growth, business strategy, Ca$hvertising, Ogilvy On Advertising | 0 Comments
Cashvertising, or to give it the correct printed title; Ca$hvertising, is a very easy and fast introduction into the secret ways to make your adverts coin in the cash. This book is a must read for anyone who advertises right now, or wants to advertise, on or off the Internet. In it Whitman shows exactly [...]
By Jim Symcox on Mar 29, 2008 in Advertising, Web 2.0 | 0 Comments
Editor and Publisher reports on statistics provided by Newspaper Association of America. The point of the story is that newspaper ad revenue has declined by 9.4%, the second worst decline since they started to monitor it in 1950. Does that mean that everyone needs to hurriedly move all their advertising to the Internet? The short [...]
By Jim Symcox on Jan 5, 2008 in Advertising, blog strategy, blogging, Business Growth | 0 Comments
I appreciate feedback from my readers because often it sparks an interesting debate. One email I got said, “I have noticed more of a leaning (in this blog, Jim)towards Internet based marketing. We’re still quite traditional with our methods so it hasn’t been so relevant” This gentleman is a long time reader of the blog [...]
