Business Growth Power Pack

It’s that time of year once more when our thoughts to turn to presents. Usually people look to buy the latest business book that sounds interesting. I’ve just emailed a client a list of books that any business would benefit from reading. So with that in mind I’d like to share the list with you, [...]

Cashvertising, or to give it the correct printed title; Ca$hvertising, is a very easy and fast introduction into the secret ways to make your adverts coin in the cash. This book is a must read for anyone who advertises right now, or wants to advertise, on or off the Internet. In it Whitman shows exactly [...]

Twitter is the darling of the social media set at the moment. It’s certainly attracting  massive amounts of attention and interestingly that is reflected in the book Twitter Power that Joel has written. When you read Twitter Power’s follow figures in screen shots used they look to be late 2008. By using them you can [...]

When a book has the word entrepreneur in it I always feel the urge to read it and yet often come away disappointed. And realistically how many entrepreneurs feel they have enough time to read any books anyway? Luckily when I got Jonathan Yates’ “All-Time Essentials For Entrepreneurs” I quickly discovered that it was a [...]

Book review of Duncan Bannatyne’s “Wake Up And Change Your Life”

Networking Guardian Angel, Will Kintish has distilled his years of networking wisdom into a “One Minute Manager” style book which demonstrates how to network. The book uses Brian, a stumbling, fumbling nervous networker and shows how he progresses with coaching from the author, Will Kintish. The book begins with Brian receiving an invitation to a [...]

Selling For Dummies by Tom Hopkins and Ben Kench Selling For Dummies is 374 pages of closely packed information, excluding the index and contents. The book has a wide range of people as an audience. The information inside is equally useful if you’re a sales veteran, newcomer or somewhere in between. This book needs to [...]

Well stop wishing and read “Influencer: The Power to Change Anything” by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan and Al Swittzler. Many who think seriously about business and influence know about, or have read, “Influence, Science and Practise” by Professor Robert Cialdini. In it Cialdini explains the principles of social proof, liking authority [...]

The ideal Christmas gift is obviously two weeks staying at Sandy Lane in Barbados. Failing that there are other exciting gifts you can get. For those business people who like to learn from others mistakes or successes the best gifts are knowledge oriented. Maybe you could combine a stay at Sandy Lane with an advanced [...]

Find reviews carried out in the blog. See if you agree…

Gary Harpst has used his own company as the test bed for what business gurus like Michael Gerber and Stephen Covey tell us. He doesn’t dwell on the principles too much and gets into the “how to grow your business” processes very quickly. A must read!

I thought I’d better let you know what’s happening because I’ve not posted for a couple of days. I’ve been working on setting up and making prettier the new Manchester Bloggers blog in Wordpress. There’s a lot you can do with it and WordPress has so many plugins that really help you improve the reader’s experience. So the [...]

Internet Riches book review that goes step by step into making money on the Internet.

Find out why David Minter and Michael Reid know that focus groups and brainstorming are a recipe for disaster with new product development.

The reasons why Elmer Wheeler’s “Tested Sentences That Sell” is so powerful, even on the Internet.

Dave Taylor spells out exactly how you can make money on the Internet in his book “The Complete Idiot’s Guide To Growing Your Business With Google.”

We’re now on the last two predictions in David Ogilvy’s fascinating book “Ogilvy on Advertising”. You can see my take on his other predictions here: Ogilvy’s Predicted Advertising Changes Ogilvy’s Advertising Crystal Ball Part II Ogilvy’s Advertising Crystal Ball Part III Now let’s look at those last two predictions… Direct Response Advertising No Longer A Separate Speciality [...]

Felix Dennis categorizes how rich you are, going from the comfortable poor (£1 to £2 million) right up the super rich. Which one do you aspire to? Oh and by the way Dennis believes certain people wont get rich…

Right, if you’re wondering why part II of Ogilvy’s Crystal Ball is after part III let me explain… Well you live and learn. I wanted to use the tags from post II of Ogilvy’s Crystal Ball so I opened that post (already live) in my desktop client (currently Microsoft’s Live Writer) . I deleted everything except [...]

David Olgivly’s book on Advertising’s predictions reviewed and checked against the current day.