Category: Book Review
By Jim Symcox on Dec 14, 2009 in Book Review, Business Books, Business Growth | 1 Comment
It’s that time of year once more when our thoughts to turn to presents. Usually people look to buy the latest business book that sounds interesting. I’ve just emailed a client a list of books that any business would benefit from reading. So with that in mind I’d like to share the list with you, [...]
By Jim Symcox on Apr 13, 2009 in Advertising, Book Review, Business Growth, Ca$hvertising, Ogilvy On Advertising, business strategy | 0 Comments
Cashvertising, or to give it the correct printed title; Ca$hvertising, is a very easy and fast introduction into the secret ways to make your adverts coin in the cash. This book is a must read for anyone who advertises right now, or wants to advertise, on or off the Internet. In it Whitman shows exactly [...]
By Jim Symcox on Apr 7, 2009 in Amazon AStore, Amazon Book Store, Book Review, Twitter, Twitter Power, Twitter Tools | 1 Comment
Twitter is the darling of the social media set at the moment. It’s certainly attracting massive amounts of attention and interestingly that is reflected in the book Twitter Power that Joel has written. When you read Twitter Power’s follow figures in screen shots used they look to be late 2008. By using them you can [...]
By Jim Symcox on Mar 30, 2009 in All-Time Essentials For Entrepreneurs, Book Review, Business Books, Business Growth, business coaching | 0 Comments
When a book has the word entrepreneur in it I always feel the urge to read it and yet often come away disappointed. And realistically how many entrepreneurs feel they have enough time to read any books anyway? Luckily when I got Jonathan Yates’ “All-Time Essentials For Entrepreneurs” I quickly discovered that it was a [...]
By Jim Symcox on Nov 14, 2008 in Book Review, I Hate Networking, networking | 0 Comments
Networking Guardian Angel, Will Kintish has distilled his years of networking wisdom into a “One Minute Manager” style book which demonstrates how to network. The book uses Brian, a stumbling, fumbling nervous networker and shows how he progresses with coaching from the author, Will Kintish. The book begins with Brian receiving an invitation to a [...]
By Jim Symcox on Mar 29, 2008 in Book Review, Selling For Dummies | 3 Comments
Selling For Dummies by Tom Hopkins and Ben Kench Selling For Dummies is 374 pages of closely packed information, excluding the index and contents. The book has a wide range of people as an audience. The information inside is equally useful if you’re a sales veteran, newcomer or somewhere in between. This book needs to [...]
By Jim Symcox on Jan 26, 2008 in Book Review, Business Books, Influencer: The Power To Change Anything | 0 Comments
Well stop wishing and read “Influencer: The Power to Change Anything” by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan and Al Swittzler. Many who think seriously about business and influence know about, or have read, “Influence, Science and Practise” by Professor Robert Cialdini. In it Cialdini explains the principles of social proof, liking authority [...]
By Jim Symcox on Dec 20, 2007 in Book Review, Business Books, Six Disciplines For Excellence | 0 Comments
The ideal Christmas gift is obviously two weeks staying at Sandy Lane in Barbados. Failing that there are other exciting gifts you can get. For those business people who like to learn from others mistakes or successes the best gifts are knowledge oriented. Maybe you could combine a stay at Sandy Lane with an advanced [...]
By Jim Symcox on Sep 13, 2007 in Blog Review, Book Review, Business Books | 0 Comments
Find reviews carried out in the blog. See if you agree…
By Jim Symcox on Sep 11, 2007 in Amazon AStore, Authors, Book Review, Gary Harpst, Six Disciplines For Excellence | 0 Comments
Gary Harpst has used his own company as the test bed for what business gurus like Michael Gerber and Stephen Covey tell us. He doesn’t dwell on the principles too much and gets into the “how to grow your business” processes very quickly. A must read!
By Jim Symcox on Jul 12, 2007 in Book Review, Jim Symcox, Review, Robert Craven, Tycoon, blogging | 2 Comments
I thought I’d better let you know what’s happening because I’ve not posted for a couple of days. I’ve been working on setting up and making prettier the new Manchester Bloggers blog in Wordpress. There’s a lot you can do with it and WordPress has so many plugins that really help you improve the reader’s experience. So the [...]
By Jim Symcox on May 14, 2007 in Amazon AStore, Amazon Book Store, Book Review, Internet Riches | 2 Comments
Internet Riches book review that goes step by step into making money on the Internet.
By Jim Symcox on Feb 22, 2007 in Amazon Book Store, Book Review | 0 Comments
Find out why David Minter and Michael Reid know that focus groups and brainstorming are a recipe for disaster with new product development.
By Jim Symcox on Jan 24, 2007 in Amazon AStore, Amazon Book Store, Book Review, Elmer Wheeler, Tested Sentences That Sell, copywriter, copywriting | 0 Comments
The reasons why Elmer Wheeler’s “Tested Sentences That Sell” is so powerful, even on the Internet.
By Jim Symcox on Oct 2, 2006 in Amazon AStore, Amazon Book Store, Book Review, Dave Taylor, Make Money Online, Money making | 0 Comments
Dave Taylor spells out exactly how you can make money on the Internet in his book “The Complete Idiot’s Guide To Growing Your Business With Google.”
By Jim Symcox on Sep 15, 2006 in Amazon AStore, Book Review, Business Books, Money making, Ogilvy On Advertising | 0 Comments
We’re now on the last two predictions in David Ogilvy’s fascinating book “Ogilvy on Advertising”. You can see my take on his other predictions here: Ogilvy’s Predicted Advertising Changes Ogilvy’s Advertising Crystal Ball Part II Ogilvy’s Advertising Crystal Ball Part III Now let’s look at those last two predictions… Direct Response Advertising No Longer A Separate Speciality [...]
By Jim Symcox on Sep 14, 2006 in Amazon AStore, Amazon Book Store, Book Review, Business Books, Entrepreneur, Felix Dennis, Money making | 0 Comments
Felix Dennis categorizes how rich you are, going from the comfortable poor (£1 to £2 million) right up the super rich. Which one do you aspire to? Oh and by the way Dennis believes certain people wont get rich…
By Jim Symcox on Sep 12, 2006 in Amazon AStore, Book Review, Business Books, Money making, Ogilvy On Advertising | 0 Comments
Right, if you’re wondering why part II of Ogilvy’s Crystal Ball is after part III let me explain… Well you live and learn. I wanted to use the tags from post II of Ogilvy’s Crystal Ball so I opened that post (already live) in my desktop client (currently Microsoft’s Live Writer) . I deleted everything except [...]
By Jim Symcox on Sep 12, 2006 in Amazon AStore, Book Review, Business Books, Money making, Ogilvy On Advertising | 0 Comments
David Olgivly’s book on Advertising’s predictions reviewed and checked against the current day.