What If You Had The Power To Change Anything? »
By Jim Symcox on Jan 26, 2008 in Book Review, Business Books, Influencer: The Power To Change Anything | 0 Comments
Well stop wishing and read “Influencer: The Power to Change Anything” by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan and Al Swittzler. Many who think seriously about business and influence know about, or have read, “Influence, Science and Practise” by Professor Robert Cialdini. In it Cialdini explains the principles of social proof, liking authority [...]
