By Jim Symcox on Oct 12, 2011 in Branding, Business Growth, Customer Relationship Management, Customer Service, Entrepreneur, Entrepreneurs, Events, Leadership, Leadership Training, Management training, Marketing | 0 Comments
We all like to think we have a valuable ability to do an amazing presentation to our clients, employees and others. Unfortunately from long and sometimes bitter experience I can attest to the fact that there are very few people who are great presenters from the day they start. I’ve actually sat through presentations where [...]
By Jim Symcox on Jan 3, 2009 in blog strategy, Branding, business strategy, Internet Marketing, Marketing, Ogilvy On Advertising, Twitter, Twitter Tools | 0 Comments
Armando Alves show an example of brand hijacking by Twitter users. The users were fans of the AMC Series “Mad Men” about advertising agencies in the 1960′s. They set-up the character names on Twitter and simply extended by Twittering as though they were the cast. And of course I just had to follow the David [...]
By Jim Symcox on Jul 29, 2008 in Branding, Business Books, business coaching, business decline, Business Growth, business networking, Customer Service | 0 Comments
Henry Ford said, “You can do anything if you have enthusiasm. Enthusiasm is the yeast that makes your hopes rise to the stars.” And that’s what we all have when we start our new job, or business. And yet what starts with piles of enthusiasm can grind down into a living hell. Too often I’ve [...]
By Jim Symcox on Oct 25, 2007 in Branding, Marketing | 2 Comments
I’ve just finished an article about modern marketing myths for the Good Company newspaper. I’d like to say that the list is entirely new. However, there are still the perennial old favourites that crop up. I explain in more detail in the article what I mean and what you should be doing. To give you [...]
By Jim Symcox on Dec 4, 2006 in Apple, Bill Gates, Branding, IBM, Microsoft, The Coolest Guy On The Planet, Windows | 0 Comments
Someone who’s not only made their billions but is doing their level best to go the grave a poor man by giving it all away surely deserves that ultimate accolade? Now you know so much about marketing would you say he made his billions by using astute branding? Well check Apple out their branding is [...]
