Business Growth Power Pack

Marketing myths get propagated around businesses. I’m going to pick on two and debunk them. If you want you can debunk your favourite marketing myths in the comments. "Referrals Are The Best Source Of Customers" It’s true that referrals are a great source of customers. And there’s no doubt that they are more loyal and [...]

On the popular GrokDotCom they’ve commented on a piece of research that shows e-commerce is still too complicated. Not just for the over 65′s but for everyone pretty much equally. If it’s too complicated people will leave the site rather than confuse their brain cells further. So in the interests of improving web sites sales [...]

How to write copy for your web site, sales letter or brochure like a world class copywriter.

Gary Bencivenga talks to every business person with this latest bullet. What do you think?

The reasons why Elmer Wheeler’s “Tested Sentences That Sell” is so powerful, even on the Internet.

John Carlton writes beautiful copy. Now I don’t mean it’s highly polished or it flows when read or all the words are spelt correctly. I mean the copy is beautiful because it works. I was reading the 11 free issues of his ezine from his Marketing Rebel site and after each issue I read I [...]