By Jim Symcox on Dec 8, 2011 in Business Growth, business strategy, copywriter, copywriting, Internet Marketing, Manchester, Marketing, marketing rebel rant, Social Media, Writing | 0 Comments
I was talking to a client yesterday and he told me that the most frustrating thing for him had been that he knew what marketing he wanted to do but that he didn’t have the time to: Pull it all together Update the company brochure Regularly update the company web site Agree and release press [...]
By Jim Symcox on Feb 10, 2009 in copywriting, Marketing, Marketing Strategies | 0 Comments
Marketing myths get propagated around businesses. I’m going to pick on two and debunk them. If you want you can debunk your favourite marketing myths in the comments. "Referrals Are The Best Source Of Customers" It’s true that referrals are a great source of customers. And there’s no doubt that they are more loyal and [...]
By Jim Symcox on Jul 7, 2008 in Business Growth, copywriting, Entrepreneurs, Marketing, Marketing Message, Marketing Strategies, web development | 0 Comments
On the popular GrokDotCom they’ve commented on a piece of research that shows e-commerce is still too complicated. Not just for the over 65′s but for everyone pretty much equally. If it’s too complicated people will leave the site rather than confuse their brain cells further. So in the interests of improving web sites sales [...]
By Jim Symcox on Jan 7, 2008 in copywriter, copywriting, John Collier | 3 Comments
How to write copy for your web site, sales letter or brochure like a world class copywriter.
By Jim Symcox on Sep 22, 2007 in copywriter, copywriting, Gary Bencivenga | 0 Comments
Gary Bencivenga talks to every business person with this latest bullet. What do you think?
By Jim Symcox on Jan 24, 2007 in Amazon AStore, Amazon Book Store, Book Review, copywriter, copywriting, Elmer Wheeler, Tested Sentences That Sell | 2 Comments
The reasons why Elmer Wheeler’s “Tested Sentences That Sell” is so powerful, even on the Internet.
By Jim Symcox on Dec 15, 2006 in copywriter, copywriting, marketing rebel rant, Operation Moneysuck | 0 Comments
John Carlton writes beautiful copy. Now I don’t mean it’s highly polished or it flows when read or all the words are spelt correctly. I mean the copy is beautiful because it works. I was reading the 11 free issues of his ezine from his Marketing Rebel site and after each issue I read I [...]
