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Are your presentation skills this good? »

We all like to think we have a valuable ability to do an amazing presentation to our clients, employees and others. Unfortunately from long and sometimes bitter experience I can attest to the fact that there are very few people who are great presenters from the day they start. I’ve actually sat through presentations where [...]

Virgin Mobile – My Customer "Experience" »

As you know I’ve been reading Richard Branson’s book “Business Stripped Bare” and from it you’d be forgiven for believing that great customer service was one of their key values. I like Richard Branson, I like his books, I don’t like the way I was treated by his Virgin Mobile sales team. This is a [...]

Marketing Is About Relationships »

Social networking pioneers lament that too many use social networking for marketing or Search engine optimisation. Some I’ve seen say they believe that marketing is pushing out the relationships constructed through social media sites, before marketing was used. And yet good marketing is all about building relationships with the people you know are the right [...]

Marketing Is About Relationships »

Social networking pioneers lament that too many use social networking for marketing or Search engine optimisation. Some I’ve seen say they believe that marketing is pushing out the relationships constructed through social media sites, before marketing was used. And yet good marketing is all about building relationships with the people you know are the right [...]

Did You Ask These 8 Questions Before Buying a CRM Solution? »

Having just talked to Rob who mentioned CRM it took me back to a time when I’d developed CRM solutions and implemented CRM packages. It was whilst working as an external consultant. Believe me I’ve seen many different ways the systems are used, or abused.  No one can argue that Customer Relationship Management, more commonly known as CRM, is [...]

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