By Jim Symcox on Dec 8, 2011 in Business Growth, business strategy, copywriter, copywriting, Internet Marketing, Manchester, Marketing, marketing rebel rant, Social Media, Writing | 0 Comments
I was talking to a client yesterday and he told me that the most frustrating thing for him had been that he knew what marketing he wanted to do but that he didn’t have the time to: Pull it all together Update the company brochure Regularly update the company web site Agree and release press [...]
By Jim Symcox on Mar 3, 2009 in Darwinian Web, Internet Marketing, Marketing Strategies, Twitter | 0 Comments
When do we really start to recognise that Internet marketing is beginning to dominate the way we think about and do business? At the moment we’re in the same place as the American rail barons where just before the automobile, it’s cousin the lorry and airplanes took a lot of business from them. Strategic Mistake [...]
By Jim Symcox on Jan 3, 2009 in blog strategy, Branding, business strategy, Internet Marketing, Marketing, Ogilvy On Advertising, Twitter, Twitter Tools | 0 Comments
Armando Alves show an example of brand hijacking by Twitter users. The users were fans of the AMC Series “Mad Men” about advertising agencies in the 1960′s. They set-up the character names on Twitter and simply extended by Twittering as though they were the cast. And of course I just had to follow the David [...]
By Jim Symcox on Dec 8, 2008 in Internet Marketing, PR | 0 Comments
The number one mistake a company makes is not being open to new things. Not innovating. As Peter Drucker said, "Business has only two functions – marketing and innovation." You know that the Internet is beginning to rival shops for the amount of goods it shifts. So if your business hasn’t got a web site [...]
By Jim Symcox on Nov 6, 2008 in business decline, Business Growth, Entrepreneurs, Internet Marketing, Marketing | 0 Comments
It seems as though a lot of people are turning to sales and marketing to get money into their company. Given the current economic climate that’s no surprise. The issue is that it can be difficult for a company struggling with bad payers and their own debts to invest in marketing. And yet, research shows [...]
By Jim Symcox on Nov 4, 2008 in Internet Marketing, Manchester, Marketing | 0 Comments
I got off at a distinctly quiet GMEX Metrolink stop and walked almost alone into the GMEX-based Online Marketing Event. Inside I found what seemed liked countless numbers of email marketeers. And they were all parroting the same sales spiel that has been uttered for the last few years… Things like, we can track the [...]
By Jim Symcox on Aug 8, 2008 in Internet Marketing, wordpress | 0 Comments
I’m currently taking part in a 30 Day Challenge set by Ed Dale from Australia. He’s a well know Internet marketer and for the last few years has put on a challenge where he helps people get more into Internet marketing. This year’s challenge is all about blogs and using them to make money. You [...]
By Jim Symcox on Jul 31, 2008 in 30 Day Challenge, Entrepreneurs, Internet Marketing | 0 Comments
The thirty day challenge, what it is and how to get on it
By Jim Symcox on Jul 11, 2008 in Internet Marketing | 0 Comments
I’ve just been looking at a question on one of the business forums. It went a bit like this… I’ve had a web site up for a month and I’ve no sales. What’s the problem? The questioner runs a pet store that concentrates on dogs, cats and smaller pets, like hamsters and also does a [...]
