Business Growth Power Pack

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On the popular GrokDotCom they’ve commented on a piece of research that shows e-commerce is still too complicated. Not just for the over 65’s but [...]

I’ve been coaching a client who has a product that almost everyone needs. She is competing with a number of other providers in her area. One of those has been established about 12 years longer than her business and has built up a set of loyal clients.
The issue is that my coaching client has been [...]

I arrived back home today to find the Royal Mail had left a gift outside my front door.
It was a box of products from a coaching client. It was as a thank you for the way I’d raised thought provoking questions in her mind that she knew would help her organisation. I immediately rang to [...]

Rich Schefren has been announcing a great seminar that he and the world’s top marketing guru are running.
Of course in my mind the only person who can have the accolade of Top Marketing Guru is Jay Abraham. His materials are the ones that started and propelled me further along the marketing path and have built [...]

Anita Campbell over at Small Business Trends has been collecting a load of secret or little known marketing tips from a variety of famous, and less famous people.
It’s a nice idea and there’s over 100 comments giving yet more tips on the Marketing Tips post.
I’ve contributed to the list.
In my comment I’ve suggested that [...]

It seems like everywhere you go on the Internet now there’s video. The day when we watch the Internet rather than NBC or the BBC is getting closer.
How does that translate into offline marketing?
In fact it can translate quite nicely.
Remember that the Internet is just another marketing channel. So everything you do on it should [...]

I can almost hear your sharp intake of breath as you read the title. Surely marketing is a massive drain on a company’s resources, particularly its cash?
Firstly, marketing should be looked upon as an investment which should pay back 2, 3 or more times the investment.
Secondly, many companies try so many different marketing techniques [...]

Jeff Quip has come up with a great series of 3 posts about how to get better at Digging, check out the first one here: How to Improve Your Digg Profile - A Dating Analogy
There’s no doubt that rising to the top in Digg can be difficult, if not impossible, without friends. Jeff’s [...]

Probably the first site to popularise video on the Internet was YouTube.  Because so many are connected through broadband now video is a must have for many sites now.
In an experiment to move with the times Business Powerpack has partnered with Your Business Channel to present short TV channel quality business programs.
The Way Advertising Is [...]

Chris Anderson wrote the Long Tail in 2004. Is it going to fail because of over hype?

The Manchester Central 2007 Business Conference

I thought you really needed to hear this.
You’ve heard me talk about Jay Abraham before. Well this time you get to hear him speak.
Hang on to what he says because if you’re a business owner who hasn’t been exposed to these ideas before you’re in for a treat.
So click on the Podbean (below) and listen [...]

It had to happen. I’ve been a keen reviewer of The Apprentice and have had vast numbers of readers purely for those posts. I’ve bowed to the inevitable and I’m setting up a Business TV review project with The Business Channel (currently showing on Sky 547) and also providing business TV programs through TV production [...]

YouTube may be killed by Hula according to the buzz about it at the moment.
I’ve subscribed to the beta of Hula - but no invite yet, probably because I’m UK based. Although I’m thinking of re-subscribing through a proxy, if I can be bothered!
However, others have had their invite and Om Malik has just done [...]

I’ve just finished an article about modern marketing myths for the Good Company newspaper. I’d like to say that the list is entirely new. However, there are still the perennial old favourites that crop up. I explain in more detail in the article what I mean and what you should be doing.
To give you a [...]

Yes, you heard me! Forget time management.
After all you can’t manage time it simply passes by whatever you do.
You can sit still and do nothing for an hour or you can buzz around doing lots of things for the same time. You’re not managing time you’re making decisions about how to spend that time.
Now that [...]

Jay Abraham talks with Stephen Pierce
I was out networking earlier this week.
On a hunch I asked everyone I met if they’d heard of Jay Abraham.
Without exception I received a blank stare and a questioning look.
When I went on to explain that Jay earned $5,000 per hour for marketing consulting the blank look changed to one [...]

I’ve just posted two new pages on the blog which cover

Free resources (including top 25 free web 2.0 applications for business)
Blog links to USA and UK Law as it relates to blogging
New Privacy and Data policy

Check them out and let me know what you think…
 

Technorati tags: Privacy laws, blog privacy policy, blog data policy

LiveJournal [...]

Jay Abraham club review of Chet Holmes’ life work in his book: The Ultimate Sales Machine. And what’s more the book is not simply about sales, there’s lots more.

 
I’ve said this time after time.
Yet it bears repeating because so few businesses actually do it.
You need to know the marketing cogs, or “the whys”, that power your marketing machine.

Why is it in my interest to listen/read/watch you/meet you? Also known as “What’s In It For Me”
Why should I believe you?
Why should I do anything [...]