Car sales consultant, Thomas Stuker, is being rewarded by United Airlines for flying with them 5,962 times. Amazingly he’s flown the equivalent of 400 trips round the world. The CEO of United, Jeff Smisek, was there to congratulate Stuker when he flew into Chicago from Los Angeles. As a member of the United Airlines Global [...]

Does anyone truthfully know the reason for the growth of Internet marketing? I remember in the early days web sites were very unsophisticated and shopping karts and Paypal and Google didn’t work like they do now. People seemed to have very little trust that the Internet would deliver the goods they chose and bought. There [...]

Business cards are often the only thing someone has to jog their memory once they’ve left your presence. And it’s not through lack of attention, it’s just that business life has become more frenetic and we’re all networking hard and consequently meet many businesses. So, what does your business card do for the person you [...]

Social Media Marketing – the workshop to workout whether to do it, what to do and how.

Heraklietos a Greek philosopher, a native of Ephesus, Ionia and a staunch believer in change said: Whosoever wishes to know about the world must learn about it in its particular details. Knowledge is not intelligence. In searching for the truth be ready for the unexpected. Change alone is unchanging. The same road goes both up [...]

Wonder who should be in a proposal team? Wonder no more!

Social networking pioneers lament that too many use social networking for marketing or Search engine optimisation. Some I’ve seen say they believe that marketing is pushing out the relationships constructed through social media sites, before marketing was used. And yet good marketing is all about building relationships with the people you know are the right [...]

Social networking pioneers lament that too many use social networking for marketing or Search engine optimisation. Some I’ve seen say they believe that marketing is pushing out the relationships constructed through social media sites, before marketing was used. And yet good marketing is all about building relationships with the people you know are the right [...]

Your business, every business, faces issues at the moment because of the fear generated through the current economy. That fear has slowed demand and made some organisations delay orders to their suppliers and consumers put off their own purchases. We can all see it simply by watching the news every day. In fact now is [...]

Whenever I go into do a business or marketing strategy audit one of the questions I ask clients is what they and their staff think about marketing. And almost invariably the reply comes back that it’s a complete waste of time, so why waste cash on it. And yet everyone is exposed to marketing all [...]

On the popular GrokDotCom they’ve commented on a piece of research that shows e-commerce is still too complicated. Not just for the over 65′s but for everyone pretty much equally. If it’s too complicated people will leave the site rather than confuse their brain cells further. So in the interests of improving web sites sales [...]

I arrived back home today to find the Royal Mail had left a gift outside my front door. It was a box of products from a coaching client. It was as a thank you for the way I’d raised thought provoking questions in her mind that she knew would help her organisation. I immediately rang [...]

  I’ve said this time after time. Yet it bears repeating because so few businesses actually do it. You need to know the marketing cogs, or “the whys”, that power your marketing machine. Why is it in my interest to listen/read/watch you/meet you? Also known as “What’s In It For Me” Why should I believe [...]