Coaching is steadily becoming big business. And business coaching even more so.
Some people say it’s expensive, others that a coach doesn’t really help them because “they could have done it for themselves.”
To answer the first point a coaching organisation has issued a coaching press release where they noted the massive ROI with coaching:
International consulting [...]
I went to see a prospect a few weeks ago down in London. The MD runs a nice sized company (over £30million turnover).
We were discussing a combined project with another business I’ve dealt with before.
Both the MD and the managing partner were amazed at how incredibly cheap the other company was offering to provide a [...]
Do desperate times mean that a business should pay more attention to their marketing? Let me look at a few marketing strategies/tactics that Jay Abraham usually incorporates in his marketing to answer that question.
The Strategy of Preeminence
Jay Abraham often speaks about the strategy of preeminence.
In a nutshell it’s all about the following traits:
We all need a little criticism in our lives. Otherwise how could we improve?
However, the carpers, the doubters and the envious we can do without.
Ex-president Theodore Roosevelt said it best,
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have [...]
You may not have heard of Dan Lok, although he’s the self-proclaimed number 1 website conversion expert and has a lot of people who back up what he says.
I’ve been a subscriber to his email newsletter for a number of years because I like what he writes and of course I also like to keep [...]
