By Jim Symcox on Apr 13, 2009 in Advertising, Book Review, Business Growth, business strategy, Ca$hvertising, Ogilvy On Advertising | 0 Comments
Cashvertising, or to give it the correct printed title; Ca$hvertising, is a very easy and fast introduction into the secret ways to make your adverts coin in the cash. This book is a must read for anyone who advertises right now, or wants to advertise, on or off the Internet. In it Whitman shows exactly [...]
By Jim Symcox on Jan 3, 2009 in blog strategy, Branding, business strategy, Internet Marketing, Marketing, Ogilvy On Advertising, Twitter, Twitter Tools | 0 Comments
Armando Alves show an example of brand hijacking by Twitter users. The users were fans of the AMC Series “Mad Men” about advertising agencies in the 1960′s. They set-up the character names on Twitter and simply extended by Twittering as though they were the cast. And of course I just had to follow the David [...]
By Jim Symcox on May 22, 2008 in Alex Wotherspoon, Claire Young, Helene Speight, Lee McQueen, Michael Sophocles, Ogilvy On Advertising, Raef Bjayal, Sir Alan Sugar, The Apprentice | 0 Comments
The Apprentices create an advertising campaign for tissues with interesting results. The net result is a surprising firing.
By Jim Symcox on Sep 15, 2006 in Amazon AStore, Book Review, Business Books, Money making, Ogilvy On Advertising | 0 Comments
We’re now on the last two predictions in David Ogilvy’s fascinating book “Ogilvy on Advertising”. You can see my take on his other predictions here: Ogilvy’s Predicted Advertising Changes Ogilvy’s Advertising Crystal Ball Part II Ogilvy’s Advertising Crystal Ball Part III Now let’s look at those last two predictions… Direct Response Advertising No Longer A Separate Speciality [...]
By Jim Symcox on Sep 12, 2006 in Amazon AStore, Book Review, Business Books, Money making, Ogilvy On Advertising | 0 Comments
Right, if you’re wondering why part II of Ogilvy’s Crystal Ball is after part III let me explain… Well you live and learn. I wanted to use the tags from post II of Ogilvy’s Crystal Ball so I opened that post (already live) in my desktop client (currently Microsoft’s Live Writer) . I deleted everything except [...]
By Jim Symcox on Sep 12, 2006 in Amazon AStore, Book Review, Business Books, Money making, Ogilvy On Advertising | 0 Comments
David Olgivly’s book on Advertising’s predictions reviewed and checked against the current day.
By Jim Symcox on Sep 8, 2006 in Amazon AStore, Book Review, Business Books, Money making, Ogilvy On Advertising | 0 Comments
Ogilvy on Advertising – a third part review of his predictions for advertising
By Jim Symcox on Sep 7, 2006 in Amazon AStore, Amazon Book Store, Book Review, Business Books, Money making, Ogilvy On Advertising | 1 Comment
A review of David Ogilvy’s Ogivly on Advertising’s predictions for the future of advertising.
