Business Growth Power Pack

How often do you step back and look at your business? I know we’re all guilty of being deeply immersed in the doing of stuff that makes money. That means it can be terribly difficult to put time aside to work on your business. You may be terribly busy, rushed off your feet, going from [...]

I’m lucky enough to be on the mailing list of probably the greatest marketer I’ve ever met, or known. That is Jay Abraham. He’s just released a transcript of an interview he did with Troubleshooter, Sir John Harvey-Jones, in front of a large audience of entrepreneurs. It makes very interesting reading and I thought I’d [...]

Put strategy versus tactics in a boxing ring and strategy gets a knockout every time. That was the thought that ran through my mind as I discussed this very subject with a potential client. And yet that isn’t obvious to an ambitious, or desperate, business owner. Many times a business owner wants to have a [...]

I’ve just heard from a friend that there is to be no funding for social media training. Interesting… Internet marketing has radically changed the way we all do business. Social media is one component of that. It’s the newest and it too has the ability to change the way you do business. And it’s not [...]

Social Media Marketing or social marketing as it’s becoming better known has actually been around for quite a few years now. It’s not just Twitter or LinkedIn. Social marketing also covers blogging, which only really started in December 1997 and started to take off much later around 2003/2004. Similarly Twitter started in March 2006 and [...]

As I’ve a said before bigger companies usually ask me how to get more sales. They often expect me to say, “more sales staff” or “increase your marketing” or “increase your sales activity.” The truth is, you need to really look at your whole business and view it as a sales and marketing machine. That [...]

Getting the Proposal team in place means you then also have access to the materials you need to produce the proposal. And of courses the resources. And unfortunately there really is no magic lamp you can rub to make your proposal suddenly appear neatly bound on your desk. Typically the bid manager leads the proposal [...]

Social Media Marketing – the workshop to workout whether to do it, what to do and how.

Social media hype drips from the keyboard of many enthusiasts. Yes, it’s a way of developing a conversation, yes it’s a way of improving rapport and yes it’s possible to display your expertise. However, without making sales, or promoting sales the whole exercise with social media is pointless and a complete waste of time. Remember [...]

Manchester has an interesting funding arrangement at the moment. It’s called Creative Credits. Creative Credits aims to help Manchester SME businesses get creative input from other businesses registered on the Creative Credits gallery on their web site. The way it works is as follows: Creative Credits As A User Initially eligible users register on the [...]

Strategy vs tactics looked at in isolation is the wrong way to go about it. Every company has a number of tactics they’re working right now that they would be foolish to throw away. When you get the opportunity to step back, or use someone like me to help you, you can review and set [...]

Firstly, a business should have a set of strategic goals. Yes, like you I’ve seen businesses doing very well with no strategic goals. The problem people often overlook is that that business could be doing twice, three times as well. It could be making substantially more profit whilst delivering a fantastic service. If only the [...]