Category: Lucinda LedgerwoodBy Jim Symcox on May 30, 2008 in Alex Wotherspoon, Claire Young, Entrepreneurs, Helene Speight, Lee McQueen, Lucinda Ledgerwood, Michael Sophocles, Series 4, Sir Alan Sugar, The Apprentice | 0 Comments
Sir Alan Sugar’s Apprentices try to sell experiences in some of the world’s most coveted supercars. Do they succeed? And more to the point who went home after the task?
By Jim Symcox on May 21, 2008 in Claire Young, Entrepreneurs, Helene Speight, Lucinda Ledgerwood, Michael Sophocles, Raef Bjayal, Reality TV Shows, Series 4, Sir Alan Sugar, The Apprentice | 0 Comments
Sir Alan Sugar’s Apprentices are let loose at the NEC Wedding Expo to sell wedding dresses. Someone got fired. Was the firing fair? It’s easy to decide with the benefit of hindsight – that doesn’t mean it’s less fun though!
By Jim Symcox on May 7, 2008 in Helene Speight, Jennifer Maguire, Lucinda Ledgerwood, Michael Sophocles, Raef Bjayal, Series 4, Sir Alan Sugar, The Apprentice | 0 Comments
In my previous post on the Greeting Card task I described how Kevin (I Eat Italian I Do) Shaw and his team created the disaster that was the environmental warning card theme. Let’s move onto the slightly less silly card theme – Singledom, or Singles Day. Raef Wants To Celebrate Singledom Michael Sophocles had his [...]
By Jim Symcox on Apr 25, 2008 in Claire Young, Jennifer Maguire, Lindi Mngaza, Lucinda Ledgerwood, Series 4, The Apprentice | 1 Comment
The Apprentice became a Hollywood blockbuster last night as The Apprentices tried to outdo each other and sell vast quantities of ice cream to businesses in London. In my house we were on our seat edges as Alpha and Renaissance negotiated to sell ice cream by the same independent small cinema chain. The task? Simplicity [...]
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