By Jim Symcox on Jun 23, 2008 in Alex Wotherspoon, Claire Young, Helene Speight, Jennifer Celerier, Jennifer Maguire, Kevin Shaw, Lee McQueen, Michael Sophocles, Raef Bjayal, Series 4, Simon Smith, The Apprentice | 0 Comments
So now we’ve got the result we wanted from the Apprentice. A winner! Was it the one we wanted… And was the hiring fair? See what you think.
By Jim Symcox on May 22, 2008 in Alex Wotherspoon, Claire Young, Helene Speight, Lee McQueen, Michael Sophocles, Ogilvy On Advertising, Raef Bjayal, Sir Alan Sugar, The Apprentice | 0 Comments
The Apprentices create an advertising campaign for tissues with interesting results. The net result is a surprising firing.
By Jim Symcox on May 21, 2008 in Claire Young, Entrepreneurs, Helene Speight, Lucinda Ledgerwood, Michael Sophocles, Raef Bjayal, Reality TV Shows, Series 4, Sir Alan Sugar, The Apprentice | 0 Comments
Sir Alan Sugar’s Apprentices are let loose at the NEC Wedding Expo to sell wedding dresses. Someone got fired. Was the firing fair? It’s easy to decide with the benefit of hindsight – that doesn’t mean it’s less fun though!
By Jim Symcox on May 7, 2008 in Helene Speight, Jennifer Maguire, Lucinda Ledgerwood, Michael Sophocles, Raef Bjayal, Series 4, Sir Alan Sugar, The Apprentice | 0 Comments
In my previous post on the Greeting Card task I described how Kevin (I Eat Italian I Do) Shaw and his team created the disaster that was the environmental warning card theme. Let’s move onto the slightly less silly card theme – Singledom, or Singles Day. Raef Wants To Celebrate Singledom Michael Sophocles had his [...]
By Jim Symcox on May 1, 2008 in Claire Young, Jennifer Celerier, Kevin Shaw, Raef Bjayal, Sir Alan Sugar, The Apprentice | 0 Comments
The Apprentice who has the strongest personality wins through to the later rounds more easily than those who don’t speak up. However, for stronger personality read “the ability to ride rough shod over anyone else.” Certainly Jenny is a major proponent of talking over people. And in this task she takes this skill to a [...]
By Jim Symcox on Apr 22, 2008 in Amstrad, Claire Young, Raef Bjayal, Reality TV Shows, Simon Smith, Sir Alan Sugar, The Apprentice | 0 Comments
Sir Alan Sugar strolls amongst the Wallace Collection before addressing the assembled throng of candidates. He notes that portraits are a good thing and in the same breath tells his motley crew that their next task is to go to the Blue Water shopping centre and take photographic portraits, using a theme. Oh, and just [...]
By Jim Symcox on Apr 10, 2008 in Claire Young, Jennifer Celerier, Jennifer Maguire, Lindi Mngaza, Raef Bjayal, Series 4, Simon Smith, Sir Alan Sugar, The Apprentice | 1 Comment
Food and the Apprentice clowns (sorry candidates) should never be mixed. That is unless you want broad entertainment. And that’s what we got with tonight’s episode. First of all Ian Stringer was chosen by Sir Alan as lead entertainer for the boys and quickly chose his scapegoat (oh sorry, I meant head chef). The top [...]
By Jim Symcox on Apr 5, 2008 in Jennifer Celerier, Raef Bjayal, Series 4, Sir Alan Sugar, The Apprentice | 1 Comment
Running an industrial laundry and pitching to clean clothes isn’t as straightfoward as team Alpha thinks…