By Jim Symcox on Nov 21, 2008 in Manchester, Marketing, Tradeshows | 0 Comments
The Northwest Business Exhibition was even better than last year, check my comments on Manchester Business Exhibition 2007. I noticed that it wasn’t completely full and there were one or two no-shows, which I know is not unusual. I bumped into the company who ran a Lamborghini competition last year. I discovered that although they [...]
By Jim Symcox on Feb 7, 2008 in Events, Exhibitions, Latest Business Thinking, presentations, Second Life, Tradeshows | 0 Comments
Help People Interact There is continued discussion about the use of interaction in meetings to maintain the interest and attention of delegates. Chris Elmitt of Crystal Interactive reviewed the feedback of 4,867 of their delegates and published the results in June 2007 in a report titled “Inside The Mind Of The Delegate.” The results showed [...]
By Jim Symcox on Feb 4, 2008 in Events, Exhibitions, Tradeshows | 0 Comments
This is the first post in a series of trade show and event related postings over the next few days/weeks. Companies that hold events need to give them the attention they deserve. They need to look at events as a strategic business tool. As a strategic business tool it’s integral to a company’s own success [...]