Social Media Marketing or social marketing as it’s becoming better known has actually been around for quite a few years now. It’s not just Twitter or LinkedIn.
Social marketing also covers blogging, which only really started in December 1997 and started to take off much later around 2003/2004. Similarly Twitter started in March 2006 [...]
Social media strikes fear into company executives hearts. It raises many fearful questions, some of which may be in your head right now…
Questions like:
Q1 How can we prevent employees spilling the beans about what happens inside our company?
Q2 What about if our customers leave negative comments?
Q3 Isn’t it a gift to competitors spying [...]
Twitter is the darling of the social media set at the moment. It’s certainly attracting massive amounts of attention and interestingly that is reflected in the book Twitter Power that Joel has written.
When you read Twitter Power’s follow figures in screen shots used they look to be late 2008. By using them you can see [...]
Time is a precious resource and it’s not something you’d ever want to fritter away.
If you’re not involved with Twitter or blogging it’s probably because you’re scared that the time you invest in getting interesting content together is actually a waste of time.
Twitter’s A Time Waster
So many people have denounced Twitter as simply navel gazing. [...]
When do we really start to recognise that Internet marketing is beginning to dominate the way we think about and do business?
At the moment we’re in the same place as the American rail barons where just before the automobile, it’s cousin the lorry and airplanes took a lot of business from them.
Strategic Mistake By The [...]
I’ve lost count of the people who earnestly suggest that Digital Marketing is the saviour of a company in trouble, or is a complete must for every company, or a company will go the way of the dinosaur without it..
Digital marketing is a set of tools that are available to any company. How to use [...]
Twitter is still a growing communication channel. And it’s one which gives you access to the thoughts of well-know people in your sector of the market.
And equally anyone can have access to your thoughts.
So it’s important not to abuse the privilege with too many "hello I’m out of bed/going to bed/making a cup of coffee" [...]
Armando Alves show an example of brand hijacking by Twitter users. The users were fans of the AMC Series “Mad Men” about advertising agencies in the 1960’s. They set-up the character names on Twitter and simply extended by Twittering as though they were the cast.
And of course I just had to follow the David [...]
Twitter use and abuse will eventually derive an etiquette that people follow.
In the meantime Paul Chaney’s blog (Conversational Media Marketing) has a very good piece on the rules for using Twitter.
I’ve looked at Paul’s rules and summarise them here and include a couple of my own.
Do read Paul’s Twitter etiquette rules as he also [...]
10 Wordpress plugins that benefit your blog abound on the Internet.
10 Essential Wordpress Plugins is aimed at Internet Marketers.
Good work by Tim & Anthony Buchalka yet they have missed what I consider to be some essential plugins.
So without more ado I add my own top 10 to theirs, and these are in no specific order:
If you use Twitter you know there are a large number of tools that are doing the rounds. They’re all intended to help but if you’re not careful you can forget one of the vital ones you need.
So in a bid to at least keep a track of the Twitter tools I use and to [...]
Social Media marketing must still be the least understood way of using the Internet if feedback I receive is anything to go by.
Interestingly enough I’ve had three people ask me whether I use use Google Alerts recently. My reply was that I’ve found it very useful. I then asked whether they used Twitter Alerts.
Twitter is [...]
