Paul André, a post-doctoral fellow in Carnegie Mellon’s Human-Computer Interaction Institute (HCII) was lead author of a study into how Twitter messages are perceived. That’s something Twitter users rarely get, if ever. Which is partly down to the transient nature of Tweets. André  with Michael Bernstein and Kurt Luther, doctoral students at, respectively, MIT and [...]

Social Media Marketing or social marketing as it’s becoming better known has actually been around for quite a few years now. It’s not just Twitter or LinkedIn. Social marketing also covers blogging, which only really started in December 1997 and started to take off much later around 2003/2004. Similarly Twitter started in March 2006 and [...]

I you don’t know the reason why you and your business should be on Twitter check this post, now!

Twitter is the darling of the social media set at the moment. It’s certainly attracting  massive amounts of attention and interestingly that is reflected in the book Twitter Power that Joel has written. When you read Twitter Power’s follow figures in screen shots used they look to be late 2008. By using them you can [...]

I’ve lost count of the people who earnestly suggest that Digital Marketing is the saviour of a company in trouble, or is a complete must for every company, or a company will go the way of the dinosaur without it.. Digital marketing is a set of tools that are available to any company. How to [...]

Armando Alves show an example of brand hijacking by Twitter users. The users were fans of the AMC Series “Mad Men” about advertising agencies in the 1960′s. They set-up the character names on Twitter and simply extended by Twittering as though they were the cast.  And of course I just had to follow the David [...]

10 WordPress plugins that benefit your blog abound on the Internet. 10 Essential WordPress Plugins is aimed at Internet Marketers. Good work by Tim & Anthony Buchalka yet they have missed what I consider to be some essential plugins. So without more ado I add my own top 10 to theirs, and these are in [...]

If you use Twitter you know there are a large number of tools that are doing the rounds. They’re all intended to help but if you’re not careful you can forget one of the vital ones you need. So in a bid to at least keep a track of the Twitter tools I use and [...]

Social Media marketing must still be the least understood way of using the Internet if feedback I receive is anything to go by. Interestingly enough I’ve had three people ask me whether I use use Google Alerts recently. My reply was that I’ve found it very useful. I then asked whether they used Twitter Alerts. [...]