Creative Credits A Bit Of A Lottery
By Jim Symcox on Nov 3, 2009 in Business Growth, business strategy, coaching, Latest Business Thinking, Manchester, Marketing, Marketing Strategies, Strategy
Manchester has an interesting funding arrangement at the moment. It’s called Creative Credits.
Creative Credits aims to help Manchester SME businesses get creative input from other businesses registered on the Creative Credits gallery on their web site.
The way it works is as follows:
Creative Credits As A User
Initially eligible users register on the Creative Credits site. There is a deadline after which no more companies can register.
Then there is a lottery and a certain number of companies is awarded “Creative Credits.” What that means is that NESTA (the organisation funding this) will pay £4,000 of a £5,000 creative bill if the user uses one of the companies registered on the creative credits database.
What NESTA say on their web site is:
We’re inviting Manchester-based small businesses from all sectors to apply for ‘Creative Credits’ worth £4,000. These can be used to purchase services from a local creative firm. All we ask is an investment of at least £1,000 and we’ll top it up with £4,000.
The first wave of registrations has finished and the next wave will be February 2010. So remember to register.
Creative Credits As A Supplier
A web design agency, marketing coach, PR company, graphic designer or other sort of creative company registers on the Creative Credits site as a supplier of those services.
Then they wait to be approached by businesses who can browse the online gallery to choose a supplier to work with.
It does seem like a very good idea for businesses who would benefit from creative input but who really can’t justify the cost of a campaign yet.
And of course I’m registered as a supplier, see my creative credits gallery
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