“I have noticed more of a leaning (in this blog, Jim)towards Internet based marketing. We’re still quite traditional with our methods so it hasn’t been so relevant”
This gentleman is a long time reader of the blog and has a successful business. And he’s used my offline advice to good effect. However, what he says has a lot of relevance to us all.
Firstly there is absolutely nothing wrong with traditional marketing methods. They work!
However, business growth only occurs when you extend yourself from your current horizons.
For example when I first talked to him and his co-directors about their plans they said they wanted to grow to a £1million turnover. At the time (2005) I said it wasn’t ambitious enough.
Two years later they’ve doubled their turnover per month to £100,000 and in the same email he noted,
As you said in 2005, £1million turnover is not ambitious enough – now I believe you.
If he now believes what I said in 2005 why does he think I’m pushing Internet marketing a bit more? Because that’s another tool every company needs to be making use of. After all if marketing through the Internet gets you one lead a month, that you convert into business, that is one customer you hadn’t even thought of before.
There’s no doubt that America makes much more use of the Internet than most other countries.
However, a lucrative Stateside contract could be missed, purely because Internet strategy has not been incorporated into the overall business plan.
Finally, I wasn’t sure how I’d strayed into doing a lot of Internet marketing related stuff so I did a check of the last 10 posts I’ve done and found:
- How To Deter Squirrels (personal)
- Advertising Forecast to be Huge (comment)
- Christmas gifts (some links to my book reviews)
- Watch Business TV On This Blog (Internet marketing)
- Meet your Christmas Party Objectives (business growth advice)
- Christmas Party – who to invite (business growth advice)
- Christmas Party Success (business growth advice)
- Christmas Party – How Much Money Can You Spend (business growth advice)
- The Long Tail (Internet marketing)
- 5 Problems When You’ve Too Much Business (business growth advice)
That means that 60% of the posts were business advice, if you include the links to the book reviews that I believe will boost your business.
I would also argue that the 20% of the posts on Internet Marketing stuff were also business growth advice! Certainly the posting about the TV channel I’ve incorporated into the blog is meant to provide further specialist advice – and isn’t necessarily Internet-related.
Anyway, like I say I do appreciate feedback and will include a lot more business growth and copywriting advice as we go through the New Year. How about some stuff on PR? What about networking or advertising?