For All Business Owners Who Want To Sell More
By Jim Symcox on Nov 2, 2005 in Uncategorized
Gary Bencivenga the copywriter voted the “Best in America” by Boardroom, Inc. and other leading direct marketers has a fantastic ezine.
Of course it’s free and he’s not particularly pushing people’s products. Or at least not overtly.
I’ve been a subscriber for a while now. But his latest edition is great. It talks about ‘The “Fuzzy Dice” Secret
For Exploding Your Sales’. Which apart from being a nicely manufactured headline also has a great point an old salesman made to Gary.
The point was: “you’ll corral lots more customers by intercepting them wherever they are looking for someone like you”
Which basically means if they’re looking in the yellow pages – be there. If they’re looking on the internet be there.
Gary gives a nice little case study about a very poorly performing car dealer which a salesman that understood this principle exploded their sales almost overnight!
I’d recommend you sign up for Gary’s letter – it’s very irregular but very rewarding.
Nice one Gary, great copywriting shines through all he does.
PS – I had titled this piece “For All Web Site Owners Who Want To Sell More” but then I realised this applies equally to every business.
PPS – We all know this don’t we? But we know so much the important things can get left at the back of the brain and forgotten
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