Gary Halbert can take the credit for the effectiveness of many of the excellent copywriters there are in the world.
I’m currently writing some copy and as if on cue I get an email from his sons (Bond and Kevin). They are keeping and extending Gary’s famous, free and truly remarkable copywriting web training site the “Gary Halbert Letter” site.
In addition they’ve got a huge list of Gary’s friends who are heavy hitters in marketing and copywriting to contribute some fluff-free training too.
Plus Bond is looking at the Boron letters and will amend them to show what Gary meant with some of his throw away comments that were only meant for Bond to see and therefore used father-son shorthand.
The first to contribute to the Gary Halbert Letter site is long-time friend and Marketing Rebel John Carlton. John lists “20 hot marketing tips” that are pure marketing gold that Gary used to use when they were hot-seating businesses in their seminars.
So if you run a business and are remotely interested in making more money with it click on over to Gary’s Letter Site and read John Carlton’s notes.