It’s suprising how you can suddenly miss the research you do on the Internet.
It’s 2am in the UK now and I’ve been looking at a couple of sites after several days of seeing clients.
Interestingly enough I went to a seminar entitled Q-Bex put on by the Quantum organisation in Knutsford, near Manchester. I was very underwhelmed. Everything they were teaching about marketing appeared to be straight out of a Jay Abraham seminar. Don’t get me wrong I use Jay’s principles myself but I don’t believe you need to make them appear as your own.
One of the things that got me was that they over-elaborated Jay’s 3 ways to get customers and turned it into 7. That meant that the simple formula that Jay demonstrates for estimating the effect of a change on the bottom line is changed to massively increases the impact of change on the bottom line.
Anyway, enough of the rant. I love Jay’s ideas and try and extend them with my own creativity, but not by making them more complex!