We’re all told what a great tool it is for business.
And yet, could it be the Emperor’s Clothes of Internet Marketing?
I really have lost count of the number of business owners who tell me they’re on Twitter and they just don’t see the point.
In earlier times I feel sure they would have been the asking why I thought a web site, or a blog was a “good thing.”
There are lots of people on Twitter who really still don’t get it. They don’t appreciate the possibilities that Twitter opens up to them.
Forget Celeb Watching
We can all twitter about and follow the stars as they tweet their latest adventure or lunch. However, that’s not the real aim of Twitter for business.
Getting More And More Followers Is Distracting
Contrary to some advice getting more followers is a good thing as it increases the likelihood of your tweets being seen and maybe even acted upon.
However, followers should arrive organically drawn by your content. That way there is a reason for you to talk to them.
Finding The Right People Is Key
Twittering is like online networking and it’s important at you engage in the conversations going on a round you, help when you can, comment and add value to the community.
The most important tactic you have is to follow the key people in the industry you’re in. You need to see what experts are talking about. You need to know what your suppliers, customers and ideal prospects are saying.
Knowledge really is power and positions your company as an expert in your field. And expertise brings rewards in the form of customers who are looking for the experts.
Everyone I know Is Way Too Important For Twitter
Maybe you don’t think it’s important to follow some lowly worker who is in your ideal prospects company? That worker could be the source of useful intelligence that puts you ahead of your competition.
Maybe no one you deal with is on Twitter. However, not being on Twitter is like saying that you don’t need a web site because no one else has one.
Having a web site, like being on Twitter, enables you to be ready when people want to check your web site. Having Twitter allows you to help mould the conversation your industry is having.
Plus, did you know that Google indexes Twitter conversations? Do your prospects use Google? Then having keyword-rich (and useful) Tweets are going to show up in Google search pages.
Note: Check out my FREE Twitter For Business handbook. Plus get updates on tools and ways to use Twitter more successfully as it develops and matures.