RSS Feed for This PostCurrent Article

How A Story Can Make You A Star Salesman

I’ve just got off the phone with our Valentine Poem winner, Matthew.

One of the subjects we discussed was telling stories (the truthful kind) that interest our prospects.

A properly produced story can make an average salesman close more deals than they would otherwise. So they deliver sales like a star salesman.

So what do you need to be able to produce a story that attracts your prospects and gets them to sign on the bottom line?

What about these:

  • An intriguing story title that relates to your prospects industry
  • Statistics that relate to your industry
  • Presentation materials that tell the story
  • A synopsis of the story as your brochure

Each element of these is produced in a way that is different to expectation.

For example the statistics relate to your prospect’s industry over time. Another example is that the presentation materials don?t mention your company – or don’t mention them until the very end.

 


Trackback URL

RSS Feed for This PostPost a Comment

  • Translate to...

    Chinese (Simplified)Chinese (Traditional)DutchEnglishFrenchGermanItalianSpanish
  • Links of Interest



  • Add to Technorati Favorites

Please send me the report "How To Leap Ahead of My Competitors" now.
I've added my email in the box below.

leap ahead of your competitors!



Preview | Powered by FeedBlitz
Subscribe in a reader

We detest spam so you wont get any from us.

ss_blog_claim=4ef3304f595611c99120c4d4005281dc Add to Technorati Favorites