How A Story Can Make You A Star Salesman
By Jim Symcox on Mar 2, 2007 in Uncategorized
I’ve just got off the phone with our Valentine Poem winner, Matthew.
One of the subjects we discussed was telling stories (the truthful kind) that interest our prospects.
A properly produced story can make an average salesman close more deals than they would otherwise. So they deliver sales like a star salesman.
So what do you need to be able to produce a story that attracts your prospects and gets them to sign on the bottom line?
What about these:
- An intriguing story title that relates to your prospects industry
- Statistics that relate to your industry
- Presentation materials that tell the story
- A synopsis of the story as your brochure
Each element of these is produced in a way that is different to expectation.
For example the statistics relate to your prospect’s industry over time. Another example is that the presentation materials don?t mention your company – or don’t mention them until the very end.
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