When you’re working in a company that turns over £5mllion, or more, it’s very easy to get into the habit of doing lots and lots of things. Which you think all need doing. And yet you can be a busy fool working hard completing lots of things, many of which are not important in the overall scheme of things. Of course there are activities that must be done.
For example, operational tasks that must be done for the company to function. Like accounting tasks that meet legal requirements, or managing staff.
However, in reality there are just a few things that have a massive impact.
Making a Massive Impact on your company
Firstly, those things that make a direct impact on the bottom line.
Secondly, working with people that make a direct impact on your bottom line.
Thirdly, managing your time to maximise the time spent on the other two.
The direct impact tasks will vary depending on the business you’re in, as will the people who have a direct impact on income.
Direct Impact Tasks
These are things like client sales meetings. Creating and maintaining eCommerce web sites, growing client relationships or direct response advertising.
Ultimately these direct impact tasks result in money flowing, or cascading, into the business very soon after successful completion.
Working with Direct Impact People
These are sales people, designers and copywriters. People that do the work that will generate the income. Systematising their processes ensures their work improves as does the company income because an efficient and effective process means lest wasted time and work.
Managing your time
Time management is important because it enables you to ensure your focus is on your most productive income producing tasks. Time management also means that your fellow employees can concentrate on theirs and managers are able to check that their teams are working on the most important tasks first.