Event Venue and Location, Location, Location
If you’re selling up market products or services your venue needs to reflect the same type of image. If it doesn’t your customers are unlikely to attend and the event results will be disappointing.
So your choice of venue depends on your objectives, the scale of what you’re doing, your intended audience and of course your budget.
There are many event management companies that have the experience to quickly provide you with a short list of venues that meet your objectives. And that is certainly the easiest approach to getting a venue. And usually they don’t charge you a fee as they are paid by the location.
Make use of the Internet when researching venues
Venues can range from a hotel meeting room, to specialist conference rooms built within sports stadiums, restaurants, hotel complexes or specialist conference facilities.
I’m based in Manchester and in the Northwest we’re fortunate in that we have a wide choice of venues to select from. Places like the Bolton Reebok, Manchester United, Manchester City, Lancashire Cricket Ground, Manchester Central (formerly G-Mex and before that Central station) and the Manchester Evening News Arena to name just a few.
Other slightly more unusual venues are museums, including the Imperial War Museum (North) and the Museum of Science and Industry, historic residences like Heaton Hall and town halls like Manchester, Rochdale, Stockport, Bury and Bolton.
Looking further afield there is the NEC in Birmingham, Earls Court and the Wembley Arena in London and many similar locations scattered throughout the UK’s major cities.
In London there are countless high quality hotels offering good conference facilities. Again you can get quirkier venues too, so you’re not tied to the usual suspects.
Go And Look At The Shortlist
The main point about venues is that once you’ve a shortlist of 3 or 4 venues go and see them. Then consider whether each one fits your event objectives.
And remember it’s all very well finding a fantastic venue, but if your audience find it difficult to get to they wont be in the right frame of mind to listen and learn when they arrive.
The Heathrow hotels are particularly useful for events that attract overseas attendees as people can fly in, book into the hotel and walk straight into the event. Lovely!
If you’re holding an internal meeting, holding it in any cheap venue you can find sends out a message that you’re not particularly interested in your staff. So make sure that an objective of an internal event is to let the staff see that they are appreciated.
This ad-hoc series on events, exhibitions and meetings continues. In the meantime you can get a trade show and event planner by signing up on the form after the tags.