I was talking to a client yesterday and he told me that the most frustrating thing for him had been that he knew what marketing he wanted to do but that he didn’t have the time to:
- Pull it all together
- Update the company brochure
- Regularly update the company web site
- Agree and release press releases and articles
- Organise product, people and client photo shoots
- Produce emails, letters, advertising
and other marketing stuff, not least of which was having the time to update any of the social media sites.
What’s more he hadn’t got the time to bring someone in occasionally and ask them to do some web site copy, or the brochure or emails or anything else.
He couldn’t afford someone full-time and yet he knew he needed to do the marketing. The problem being that if he brought someone in they were only used occasionally and never really got to know his business.
You could tell he was immensely frustrated.
The frustrations mounted, even while getting business
And as he said it wasn’t all about buying a web site, yes he might get some people buying through it.
It wasn’t about tweeting the latest offers, although he was sure he’d get some business.
What it was all about was being able to integrate the lot into a more powerful way of using all the bits and bobs he had.
That meant every piece of marketing supported every other piece of marketing.
Dealing with the right avenues of marketing at the right time was frustrating
It was so that rather than having to deal with all the different marketing related companies such as a PR company, an advertising agency, a marketing company, a printing company, a social media agency, a graphic design company and Uncle Tom Cobbley he could just tell someone his vision of where he wanted to be with marketing and leave it to that one person to pull it all together. They would deal with the PR company, advertising agency, and everyone else whilst maintaining his strategic view of the company direction and marketing thrust.
In a large company that would be the sales and marketing director, or other such person. In the smaller companies (his turnover is about £1 to £2 million) they don’t exist and they wouldn’t even be affordable.
Marketing headache relief
And the solution as he saw it was to employ someone on a part-time basis who’d had marketing experience from social media to marketing strategy and had the ability to manage outside agencies and the ability to write web copy as well as direct mail.
A tall order we both agreed. Until it slowly dawned on both of us that I was that person!
So the new marketing action man is your truly!
So what now?
Luckily I already know his business so I can be productive from day one. First task is to see about an ecommerce site, where I’ll also ensure that the marketing elements we need are included at the design stage rather than an add-on after the fact.
I thought it was such a good idea that I want to offer it to other businesses who don’t want to pay the significant sums such as person would want if working full-time.
So if you’re interested in having an ex-programme director/marketing strategist/direct mail and email copywriter/blog writer and WordPress blog builder coordinating and implementing the marketing you want email me on marketing at acornservice.com
It could be a lot of fun and very profitable for both of us!