Heraklietos a Greek philosopher, a native of Ephesus, Ionia and a staunch believer in change said:
Whosoever wishes to know about the world must learn about it in its particular details. Knowledge is not intelligence.
In searching for the truth be ready for the unexpected. Change alone is unchanging.
The same road goes both up and down.
The beginning of a circle is also its end.
Not I, but the world says it: all is one.
And yet everything comes in season.
And the same is true of marketing.
Before the Internet arrived marketers would have told you that there was only a defined set of ways to attract customers.
When the Internet came into its season marketers would have told you that a web site was all you needed.
The blogs arrived. And bloggers would have told you that was the pinnacle of marketing – fresh regular content.
Then Twitter was introduced and many poured scorn on it pointing to all the other marketing tools we have. And yet Twitter is now a very powerful marketing medium.
We all talk about the importance of social media and the development of relationships with our prospects and customers and yet isn’t that what our great, great grandparents did when they talked with and got to know their customers in their shops? And as Heraklietos said, “The beginning of a circle is also its end.”