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Please Do NOT Read This Blog Entry

By Jim Symcox on Nov 6, 2005 in Uncategorized

The reason for the request in the title is that I’m trying a little experiment.

Debbie Jenkins from Lean Marketing in the UK said,

“I actually tried a headline out that simply said…
“Do Not Read This Ad…”
The response rate went up by almost 500% from the previous headline I used!”

I’ve never actually tried a negative heading so that was the test. To see whether the negative heading produced more hits than my usual headings.

I’ll let you know the result in a future post! So sign up if you’re as intrigued as I was.

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