Inside I found what seemed liked countless numbers of email marketeers.
And they were all parroting the same sales spiel that has been uttered for the last few years…
Things like, we can track the open rates of emails, we can do analysis and link into analysis packages. Yes, we’ve known about that for a long time.
However, the jewel in the crown this time was that both lecture theatres had engaging presenters who actually delivered useful and interesting stuff. Certainly for the 4 seminars I watched.
In fact in both theatres there was standing room only.
We were taught how to blog and how to use social media in a business context. After that finished the next seminar was about mobile computing. I sat next to a nice couple who’d come up from Birmingham who wanted to find out what they could do online. And no they didn’t really think mobile was for them.
Now that was interesting, because if you think about it there are now more mobile phones in the UK than people. And there’s no doubt that with Twitter it’s becoming easier and easier to use a mobile for social networking and cruising online content.
So neglecting mobile is rather like saying I wont bother with a web site – now pretty much essential for a lot of companies.