Rachel Elnaugh – Author And Profiler
By Jim Symcox on Oct 24, 2007 in Dragon’s Den, Rachel Elnaugh
I interviewed a Dragon’s Den founding member and recent mother of her 5th child, Rachel Elnaugh this morning and the first part of the interview (A Day In The Life…) goes into the newspaper Good Company for its November issue.
Rachel talked about how her moment of fame in Dragon’s Den opened a number of doors to her, particularly on the speaking circuit and have enabled her to help other entrepreneurs through her talks, her web site and her new entrepreneur profile questionnaire.
During our chat Rachel made a number of observations that struck a chord with me. In no particular order they are:
About Red Letter Days
- When a medium sized organisation starts sinking sharks start circling
- When you’re in trouble you must examine the motive of anyone who says they want to help you
- Don’t immediately say yes to a proposal, no matter how flattering to your company
- Admit defeat when its clear it’s impossible to bring things round and put everyone out of their misery
About Dragon’s Den
- The most recent series appear to be more humiliation than investment oriented
- The BBC has a responsibility to educate and therefore Dragon’s Den should reflect that
- Too many of the participants seem to want to appear as an advert for their company
Other lessons Rachel learnt along the way are in the full interview in Good Company which will appear in the New Year.
If you liked that post, then try these...
Tycoon: Tom Gone, Elizabeth Next!
Tycoon: Do They Think They've Already Won?


