Recession And Business Mix With Marketing
By Jim Symcox on Nov 27, 2008 in Marketing
Forbes reports that Jay Conrad Levinson (father of Guerialla Marketing) had this to say about companies that cut back on marketing in the tougher times:
“In times like this, people think the first thing to do is to cut back on marketing to save money. But that’s kind of like ditching your wristwatch to save time. A down economy is not a time to become low profile, or people will forget you.”
This has been proven by research and is something I’ve mentioned before (see credit crunch killing customers.
So if you’re hanging around and sitting on the fence deciding what to do about your sales slow down, get off the fence and get marketing. That way you’ll get more customers.
Plus you’ll tend to keep them after the recession ends too.
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