Time is a precious resource and it’s not something you’d ever want to fritter away.

If you’re not involved with Twitter or blogging it’s probably because you’re scared that the time you invest in getting interesting content together is actually a waste of time.

Twitter’s A Time Waster

So many people have denounced Twitter as simply navel gazing. Or they say they’re  completely uninterested in the fact that someone is making a cup of coffee, or is saying hello to everyone who follows them, or is going for a walk in the park.

That means they’re looking at it in the wrong way. Twitter is a relationship builder. It builds your profile for prospects and clients alike. It shows what you’re like when you deal with customers day after day.

Using Twitter properly is a definite advantage to business, check out my Twitter Action Guide for Business to see the tools you’ve got to help you.

Blogging Is A Dead-End

Maybe you’ve heard people say that blogging is a dead end, people run out of things to say. And anyway, “it’s impossible to make money through a blog.”

I make money through my blog, I know plenty of other people who make money from their blogs. And the important thing to remember is that a blog is really almost (but not quite) like a web site with content that’s continually changing. That changing content is the golden key to the Google front page ranking. Because Google likes fresh, relevant, content.

What’s Squidoo and HubSpot?

Are you aware of important social media sites like Tumblr, Squidoo or Hubspot? They’re all very much like blogs but use different terminology. However, they’re liked by Google and therefore your content can get good rankings, if used properly.

I Don’t Need The Internet

You’re right not everybody really needs the Internet. However, you can bet the number of people using Yellow Pages to find your product or service is dropping.

You can bet that even if you’re referred by word of mouth they’ll be able to check up on you on the Internet. If they dislike your site, or its content, that’s a referral you’ve lost.

If they’re referred again and they re-check your site and it’s still the same, they’re going to think nothing happens at your company. And they use Google to find another company.

Wouldn’t you rather be the company that hoovers up prospects disappointed by another company’s web site or lack of Internet presence?

Are You Missing The Point?

If you’re not taking advantage of these low cost ways of exploiting the Internet you’re guilty of not exploring and testing other ways to get new clients and to address previous and current clients.

Where To Start Social Marketing…

The best place to begin social marketing is to think strategy. You need to incorporate social marketing in your business. Do it half-heartedly and it’s totally pointless.

The other thing to bear in mind is that social marketing is evolving, you need to test what works for you. Incorporate it in your marketing arsenal and keep up to date.

That way you wont miss out on changes to how to use the Internet. Alternatively, of course, subscribe to this blog because I tend to be at the bleeding edge of marketing. Although I rarely advise my clients to go that far until I’m happy things are working.

Whatever you do remember that Peter Drucker said that in a cojpany there are really only two things that are important: Marketing and Innovation. And the Internet incorporates both!

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