Seth Godin has posted about an interesting exercise where Steven Johnson noticed some stats that Amazon presents about books it sells.
The stats basically reveal the sentence complexity of each book. So Steven did a little more research and discovered that every writer has their own style or complexity finger print.
And guess what, this is something Jay Abraham has been saying for decades: short easily understood words and sentences are best.
In fact even before Jay Abraham.
The great World War II British Prime Minister Winston Churchill put it best when he said, “Broadly speaking, the short words are the best, and the old words best of all.”