Social Media Training – Why Bother?
By Jim Symcox on Apr 1, 2010 in Digital Marketing, Facebook, Marketing, Marketing Strategies, Social Media, Social Media Marketing, Strategy
I’ve just heard from a friend that there is to be no funding for social media training.
Interesting…
Internet marketing has radically changed the way we all do business. Social media is one component of that. It’s the newest and it too has the ability to change the way you do business.
And it’s not by joining Facebook or hanging around on Twitter. Just doing that wont give you value in terms of sales, more sales and, much though I hate the word, Branding!
You need to know what to do. What’s the point in having to make the mistakes that us early adopters did. Yes I’ve got over 6,000 followers on Twitter.
So what? It doesn’t matter a hoot if they don’t make money for your business.
So think about this…
Have you a strategy to include and integrate social media into what you’re doing? Because if you remember it was only a few years ago that people were saying you didn’t really need a website.
And now you’ve got people making a very decent living from a business that sells purely through a web site. I’ve several clients who do exactly that. Can I improve what they do.
You bet!
Often people just don’t know what they don’t know. They don’t know what others have successfully tried either.
Even if they’ve been on internet marketing courses, or “how to do SEO” courses!
I conducted a social media course this month and this company has Facebook, a blog and are on Twitter. They were amazed when I showed them one very common technique that changed the way they looked at some of the Internet marketing side of their company.
So if that training can cause such a change in outlook why is there no funding to help business do it?
And by the way this isn’t a particularly small company. They’ve got real passion behind their business and want to do it well. But it’s still a case of you don’t know what you don’t know.
Do you know what you don’t know?
