Lord Sugar meets the Apprentice candidates at Fortnum and Mason, famous for its afternoon teas.
Production and sale of bakery products is this weeks task. The teams have until midnight to get commercial orders for the other half of each team to manufacture. And just to make it more interesting they need to bake products for sale in the markets and streets of London the following day.
Inevitably Lord Sugar throws in a joke about “turning flour into serious dough!”
Lord Sugar mixes the teams up a it more and asks Karen to follow Apollo and Nick to keep his beady eye on Synergy.
Apprentice Project Managers
I’ve noticed that there have been some interesting choices for project manager in this series. And Mouthy (aka Melissa Cohen) put herself forward as project manager for Synergy. After all as she says she has all the attributes required to be the leader in abundance. Is that the right choice of words? I don’t think so, and only time will tell.
Meanwhile over at Apollo surgeon, turned businessman, Shibby Robati likewise suggests he’ll be fantastic as the project manager.
Melissa is clueless
As Synergy project manager Melissa immediately starts as she means to go on by being unable to decide, or help the team decide what to make. And eventually comes up with mixed fruit croissants. During the initial meeting to discuss products she’d been asked to advise on what to sell as she has current experience in the food industry. Her inability to say anything was painful to watch.
Melissa puts herself forward for Synergy’s project manager. When called on to advise on products Melissa is completely clueless. They can’t decide on what to make. Eventually mixed fruit croissants is the inspired choice.
After Shibby Robati puts himself forward as project manager for Apollo they decide to go for classic breads.
Melissa’s bakery team make bagels and croissants, and at each stage Melissa is completely clueless. Luckily she’d shoved the costings onto Alex who saved the day with the cost per roll.
Paloma meanwhile almost agrees to overload the manufacturer.
Over with the boys, Christopher is running an excellent bakery system. Despite their completely rubbish project manager. Shibby’s bakery is a complete mess.
At 5:30am the teams awake ready to hit the streets with the orders from yesterday.
Shibby promised delivery of 1,000 bread rolls. He could only deliver 16 rolls and then paid the chef £130 compensation for non-delivery!
Melissa loses out on the muffins to a patisserie and they just take the bread rolls for £60.
Meanwhile Stuart runs the market stall. Whilst Melissa goes mobile and doesn’t sell much. And, in what seems to be common in the early stages of The Apprentice, doesn’t take many decisions.
Covent Garden is good for muffins
Bakers Indulgence (aka) Shibby’s team go off to Covent garden to sell. At least it’s a reasonably good choice of selling location. However, seeing as how there are only a few market locations in London it would have been wise for the series Apprentices to swot up on them, such as what sells best there, what their customers are like. Still you can see most of the apprentices are tactical – turn up and just do stuff.
As time progresses at Covent garden Shibby suggests that they concentrate on muffins to the exclusion of the bread. Basically losing money, as the bread they’ve brought will need to be thrown away.
It’s baking in the boardroom
So Synergy makes £999.37 , and their costs are £139.50 giving them a nice profit of £859.87.
Over in team Apollo they make £974.92 have costs of £308.93,giving another reasonable profit of £665.99. And to be fair even if Shibby’s rushed and ill-judged compensation payout is taken out of the equation they would still have lost.
Apprentice muff their chances with Lord Sugar
Shibby chooses Paloma and Sandeesh to return with him to face Lord Sugar. Paloma certainly stands her corner although as Nick has pointed out Sandeesh doesn’t really do much. A fact that is reflected in the girls sales figures:
Sandeesh sold £62, Paloma £146 and Liz £203.
Ultimately though it is Shibby that goes as Lord Sugar says, he’s been examined and it’s bad news!
Apprentice firing was it fair?
Obviously it’s incredibly difficult at this stage to see how individual team members perform. Which means that the project managers are exposed a lot more than when it’s further into the whole process.
However, Shibby made some real bad errors. The first was not planning what they were producing against what the customers were likely to want. After all a hotel is obviously going to want to buy lots and lots of rolls. The fact that he only made 16 for the hotel is appalling. The second was that he offered compensation without waiting to be asked.
And finally he refused an order, nothing wrong with that. However, he did it in (as Karren Brady said) a very sulky manner. Which is not good business.
LiveJournal Tags: The Apprentice,Series 6,Lord Sugar,Laura Moore,Melissa Cohen,Paloma Vivanco,Liz Locke,Stella English,Joy Stefanicki,Sandeesh Samra,Joanna Riley,Alex Epstein,Stuart Baggs,Chris Bates,Dan Harris,Raleigh Addington,Shibby Robati,Christopher Farrell,Jamie Lester