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Like newspapers blogs can generate a lot of traffic by being controversial or taking a contrary view to others.

Alex Iskold writing for the blog Read/WriteWeb claims the long tail will fail for bloggers.

The Long Tail, a book written by Chris Anderson in 2004, suggests that the Internet has made it possible for people to search for and find very low demand items. They can then buy them through the Internet which gives the retailer a very low cost of sale compared to marketing offline. That means that a business that couldn’t survive by catering for low demand items offline now can using the global shop window of the Internet.

However, Alex has said that from the comments they received from a previous post bloggers main reason for blogging is to make money.

The thing about blogs is that many of them have been hosted through free services and while these continue people can still read an authors information, even if the author gave up blogging months or years before.

That means if the blogs have ads or other ways of making money they’ll continue to generate very small amounts of money for their authors.

The result is that you maintain a long tail because no one needs to do anything to maintain their blogs. Just like Amazon authors don’t need to issue book revisions to get their books sold.

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