The Michel Fortin Blog: To Up Sales, Up Words!
By Jim Symcox on Sep 29, 2005 in Uncategorized
Isn’t it incredible.
You’ve been writing stuff for years. You think you know what you’re doing.
Then, BAM!
You read one sentence in Michel Fortin’s blog and suddenly it hits you.
You keep using the word “BUT” in your copy.
I know it’s a negative word, but …
Find it in Michels blog about Upwords and you’ll see exactly what I mean about it being negative.
Right. I must write out 100 hundreds time, “I will not use…” what was that word again?
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