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Watch Out How These 9 Internet Marketing Tactics Switch Consumers Off

By Jim Symcox on Feb 1, 2006 in Uncategorized

I’m not keen on focus groups because they try and predict behaviour and all they’re predicting is intention.

Statistics of actual behaviour I believe are a better indication of future behaviour.

However, despite that I was interested in this survey on Internet marketing tactics.

In particular these were some of the tactics that most annoyed consumers (in descending order of annoyance):

Pop-ups
Requirement to install software to view the site
Dead links
Requirement to register and log-on before viewing the site
Slow-loading pages
Out of date content
Confusing navigation and too many clicks
Ineffective site search tool
No contact information (other than a web form) available

There were 6 other annoying tactics that you can check for yourself.

What was most amazing was that 76% of consumers surveyed said that if any of their pet peeves on a site would prompt them to leave and never return.

In general I agree with almost all the survey. However, properly targeted pop-ups actually increase sales. So it may have been better to word the question “wrongly targeted pop-ups”.

For some time pop-ups were a “no-no” on the web, but as long as they’re targeted they seem to be making a come back. After all if you’re about to lose a browser for ever there’s no harm to you to use the pop-up as a last ditch attempt to interest them in you and/or your site. Is there?

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